Content Pillars
Four strategic content themes that drive both service enquiries and talent attraction.
Build the pipeline GeoSurv deserves. A dual-stream LinkedIn-led strategy to generate qualified service enquiries and strengthen brand presence.
Australia’s full-service digital agency — strategy, media, creative and technology under one roof. Specialists in construction, mining, energy and service-based industries.
Proud partners with the world’s leading digital platforms
I’ve worked with the team at 121 Group for the last couple of years and they’ve consistently proven to be exceptional support for our business. With their deep understanding of the healthcare industry paired with expert knowledge in digital marketing, they’ve been able to achieve benchmark cost per acquisition within the very difficult healthcare space. More than anything, the team works on our campaigns with true passion & attentiveness — a level of care which is very difficult to find in the agency space.
We’ve been working with the team at 121 Group for the past 4 years on our digital strategy – including campaigns on Google Ads, Google My Business, SEO and paid social media. The team have produced industry benchmark results across our campaigns, providing a positive ROI. More than just results, they have an exceptional team who are very responsive, agile and in tune to your business needs. Couldn’t ask for a better team to work with. A special shout out to Steven, Kurtly, Chris and Michael for all the amazing work and consistency in results.
121 Group are great, they came on, learned quickly and got our campaigns in market while fixing a lot of things for us in the process. We’ve now happily retained them as our digital agency partner.
Berg Engineering Pty Ltd been working with 121 Group for the marketing needs, and the results have been outstanding! Their team is not only highly skilled but also genuinely committed to understanding our business goals and delivering tailored strategies that work. From branding to targeted campaigns, they’ve consistently exceeded our expectations. Their creativity, attention to detail, and timely execution have made a huge difference in our visibility and client engagement. I highly recommend 121 Group to any business looking to elevate their marketing efforts.
The Australian geospatial and utilities market presents significant growth opportunity.
Understanding who GeoSurv needs to reach — across both service pipeline and social content & brand presence.
Deep-dive analysis of GeoSurv's current digital technology stack, revealing hidden insights about past decisions and untapped opportunities.
GeoSurv migrated from WordPress to Wix in May 2021 — a significant platform downgrade for SEO and content marketing. This single decision explains why the blog has been completely abandoned since that date. WordPress offers unlimited SEO flexibility; Wix introduces structural limitations that are now visible across the site (27 H1 tags, 650KB+ page weight, limited schema support).
Our recommendation: A strategic website rebuild on a performance-first platform would unlock the SEO potential currently being suppressed by Wix's architectural constraints.
GeoSurv has been running LinkedIn advertising for 5 years. This shows an understanding of the channel's value, but without strategic management, that investment likely hasn't compounded. We'll make every dollar work harder with proper targeting, content strategy, and lead gen forms.
We detected lemlist (a cold email outreach platform) active on a GeoSurv subdomain since October 2021. This indicates past attempts at outbound sales prospecting. Our strategy shifts this to inbound lead generation — so qualified prospects come to you, rather than chasing cold contacts.
Facebook Domain Insights and tracking are already active on geosurv.com.au since May 2021. This means we can launch Meta content campaigns immediately without any additional tracking setup — a significant time saver for Stream 2 social content & brand presence campaigns.
Despite being an Australian company serving Australian clients, GeoSurv's website is hosted on US-based servers (detected October 2024). This adds latency for local visitors and negatively impacts local SEO signals. Google prioritises locally-hosted sites for geographically-relevant searches.
DMARC email authentication is set to "None" — meaning anyone could spoof @geosurv.com.au emails without detection. For a company working with government and infrastructure clients, this is a compliance and reputation risk that should be addressed as part of any digital strategy.
Wix Stores has been active since October 2022, accepting PayPal and Discover payments. This suggests GeoSurv sells products or services online — an additional revenue stream that could benefit from targeted digital marketing and conversion optimisation.
Technology profile sourced from BuiltWith.com — 23 March 2026. Covers 5 subdomains and full technology history since 2013.
A dual-stream LinkedIn-led strategy that builds your service pipeline while simultaneously positioning GeoSurv as the employer of choice.
Platform-by-platform execution plan for maximum impact across both streams.
Four strategic content themes that drive both service enquiries and talent attraction.
Real results from companies like GeoSurv — in mining, construction, and specialist services.
Clear, measurable targets across both streams — tracked monthly with full transparency.
Projected growth across both streams over the first 12 months of engagement.
Three flexible tiers designed to match GeoSurv’s goals, timeline, and budget.
A clear path from strategy to execution.
Choose the investment tier that best suits GeoSurv’s goals, or let us tailor something specific to your needs.
Organic Social Media Management
& Content Creation
We don’t just post and hope. 121 Group runs end-to-end social media programs for mining, engineering, and construction companies across Australia — from content strategy through to design, copywriting, scheduling, and monthly reporting.
Media Clients
Per Month
Australian Team
& Construction
How We Manage Your Social Presence
1. Discovery & Audit
Deep dive into your brand, competitors, audience, and current social presence
2. Content Calendar
Monthly content calendar with pillars, topics, and post types mapped 30-60 days ahead
3. Design & Copywriting
In-house designers and technical copywriters create on-brand, industry-specific content
4. Publish & Report
Scheduled publishing, community management, and monthly performance reporting
Content Calendar Example
Every client receives a detailed content calendar mapped 30-60 days in advance, sent to management for approval before publishing.
Our Work: Mining, Engineering & Construction Clients
Real social media content created by 121 Group for companies in your industry.
What GeoSurv Receives Each Month